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Kokila, V.
- Effectiveness of Antenatal Motor Relearning Approach of Diaphragm, Deep Abdominal and Pelvic Floor Muscles Versus Kegels Exercises on Postpartum Pelvic Floor Muscle Strength
Authors
1 College of Allied Health Sciences, Gulf Medical University, Ajman, IN
2 PSG College of Physiotherapy, IN
3 Department of Obstetrics and Gynecology, PSG Hospitals, Coimbatore, Tamil Nadu, IN
4 Dr. M.V. Shetty College of Physiotherapy, Mangalore, Karnataka, IN
Source
Indian Journal of Physiotherapy & Occupational Therapy-An International Journal, Vol 8, No 1 (2014), Pagination: 193-197Abstract
Objective: To compare the effect of antenatal motor relearning approach of diaphragm, deep abdominal and pelvic floor exercises versus kegels exercises on postpartum pelvic floor muscle strength.
Design: Quasi experimental, Post test only design with a comparison group
Setting: Department of Obstetrics and Gynecology, PSG Hospitals.
Participants: 78 antenatal women randomly selected. Among the 78 women, 39 each were assigned to Group A (interventional group) and to Group B (control group). Finally 21 women in each group continued the treatment program. • Group A- antenatal motor relearning approach of diaphragmatic, deep abdominal and pelvic floor muscles • Group B - kegels exercises Outcome Measure: The pelvic floor muscle strength was measured using Perineometer on the third postnatal day.
Results: Data from 42 women were analyzed. Independent 't' test was used as statistical tool. It has been found that there is significant difference in the postpartum pelvic floor muscle strength between the interventional and control group. The mean difference between the interventional and control group were 1.762mm hg. The calculated 't' value using independent 't' test was 3.584 which was greater than tabulated test statistic value of the 1.960 at (p<0.05).
Conclusion: The pelvic floor muscle strength was comparatively greater among the women who performed antenatal motor relearning approach than kegels exercise group. Hence antenatal Motor Relearning approach of diaphragmatic, deep abdominal and pelvic floor exercises can be implemented during a normal pregnancy unless precluded by additional risk factors.
Keywords
Antenatal Motor Relearning Programme, Perineometer, Kegels exercisesReferences
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- Impact of Word of Mouth Communication on Consumer Purchase Decision.
Authors
1 Assistant Professor, PG and Research Department of Commerce, A.D.M. College for Women, Bharathidasan University, Nagapattinam – 611001, Tamil Nadu, IN
2 Associate Professor, PG and Research Department of Commerce, A.D.M. College for Women, Bharathidasan University, Nagapattinam – 611001, Tamil Nadu., IN
Source
Journal of Business Thought, Vol 13, No 0 (2022), Pagination: 95-104Abstract
Corporate executives are searching for new ways to make consumers aware of a product or service as the market is highly competitive. They adopt different methods to achieve this goal. Consumers make decisions using a variety of methods, including word of mouth. Therefore, this study was done to investigate the effect of WOM communication (word of mouth) on the outcome of a brand or the brand image effect on the decisions of consumers to purchase a television. The study focuses on television brands mainly. A sample of 552 was collected from Karaikal, Puducherry State, using the questionnaire method. The data thus generated was analysed with the help of PLS-SEM. The findings reveal that offline WOM, online WOM, E-WOM quality, and information consumption all have a significant impact on the brand image, whereas the brand image has a direct influence on the consumer purchase decision of television. The impact of prior purchase satisfaction and expertise of the sender was found to be not significant.Keywords
Brand Image, E-WOM Quality, Purchase Decision, Word of Mouth Communication, WOM, Television.Full Text
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